Consumer Protection Laws in E-Commerce Transactions

Abstract

The rapid growth of e-commerce and digital technology has transformed the modern marketplace by enabling consumers to purchase goods and services through online platforms and electronic transactions. E-commerce has increased convenience, accessibility, and global connectivity in trade and business activities. However, the expansion of online commerce has also created several challenges related to consumer rights, product quality, online fraud, unfair trade practices, data privacy, cybersecurity, misleading advertisements, and dispute resolution. consumer protection laws in e-commerce transactions from a legal and regulatory perspective. the nature and development of e-commerce, the rights of consumers in digital marketplaces, and the legal mechanisms established to protect consumers from exploitation and unfair business practices. the role of the Consumer Protection Act, Information Technology laws, e-commerce regulations, and digital payment frameworks in safeguarding consumer interests in online transactions. issues related to defective products, false advertisements, data breaches, cyber fraud, online payment security, return and refund policies, and liability of e-commerce platforms. It also discusses the role of government authorities, consumer courts, and regulatory agencies in ensuring transparency, accountability, and fair business practices in the digital economy. The study evaluates emerging challenges associated with cross-border e-commerce, digital contracts, artificial intelligence-based marketing, and online dispute resolution systems.